Flagship Project of Amaze Interactive
ADVENTURES
ADVENTURES
FOR GROWTH & DEVELOPMENT
FOR GROWTH & DEVELOPMENT
Fostering meaningful, enriching experiences for children beyond the home and classroom is increasingly challenging. Quri.us is a groundbreaking application designed to bridge this gap by intelligently curating fun, cultural, and educational events tailored to each child's unique interests. This app goes beyond simple event listings, providing personalized notifications that ensure children can explore activities within their comfort zones while encouraging growth and learning. By nurturing emotional intelligence and fostering peer connections, Quri.us transforms the way children engage with the world, making learning a joyful and willful journey.
Creating meaningful experiences for children beyond home and school is harder than ever. Quri.us bridges this gap by curating fun, cultural, and educational events tailored to each child's interests. With personalized alerts, it helps kids explore safely while growing emotionally and socially—making learning a joyful, self-driven journey.
The Problem
Our major desire is that of the user, the customer, leaving our site feeling that they are valued and apreciated.... Even if they have only encountered som basic black on white text. We want their experience to be profound. We want to wow them creating complexities of something simple and transforming something complex into an and easy to grasp minimalism.
Defining the Project
Defining the Project
Modern children could potentially benefit if they had an app accessible as both a native mobile app and a web-based platform, that matched children with events based on their detailed interest profiles. A robust taxonomy-based relational database could allow users to find events by age, location, interest, and other relevant criteria. Personalized notifications keep users informed about events that align with their moods, ensuring they never miss an opportunity. The user could be enabled to save listings, set reminders, share listings with parents and friends, follow institutions, sponsors, and organizations for updates.
Modern children could benefit from an app that matches them with events based on their interests, age, and location. Quri.us offers this through a mobile and web platform with smart search, personalized alerts, and features to save, share, and follow events and organizers—so kids never miss a moment that matters.
• Quri.us involvement is parentally governed.
• The parents get a dedicated app enabling monitorization of children's browsing activities.
• A streamlined dashboard highlights performance related to the child's interests and behavior.
• Parents must approve any events their children wish to attend.
* Events only postable by reputable institutions.
• Children can gain academic support, with tutoring, or specialized learning
• Critical thinking and Problem-solving skills could be strengthend by logic, history, chess and coding,
• Drafting, painting, creative writing, design, and theater for the Creative Minds.
• Outdoor enthusiasts can find camping, hiking, climbing and other physical fitness events.
Timing
Our major desire is that of the user, the customer, leaving our site feeling that they are valued and apreciated.... Even if they have only encountered som basic black on white text. We want their experience to be profound. We want to wow them creating complexities of something simple and transforming something complex into an and easy to grasp minimalism.
Project Duration
48
3
48
Weeks
Weeks
Weeks
Weeks
3
5+
3
Int. Apps
Screens
Int. Apps
Designer: Lawrence Elliott
Our major desire is that of the user, the customer, leaving our site feeling that they are valued and apreciated.... Even if they have only encountered som basic black on white text. We want their experience to be profound. We want to wow them creating complexities of something simple and transforming something complex into an and easy to grasp minimalism.
Role & Responsibilities
• User Research
• UX/UI Design
• Front End Development
• Testing
• Front End Development
• Testing
• Native App Development
• Testing
Software & Technology
Our major desire is that of the user, the customer, leaving our site feeling that they are valued and apreciated.... Even if they have only encountered som basic black on white text. We want their experience to be profound. We want to wow them creating complexities of something simple and transforming something complex into an and easy to grasp minimalism.
Tools Used
FIGMA
HTML
FIGMA
CSS
HTML
HTML
HTML
JS
JS
JS
Personas
Our major desire is that of the user, the customer, leaving our site feeling that they are valued and apreciated.... Even if they have only encountered som basic black on white text. We want their experience to be profound. We want to wow them creating complexities of something simple and transforming something complex into an and easy to grasp minimalism.
Uderstanding The User
Uderstanding The User
JOHNATHAN
Ally Merrill
Age 35
Owner. Be Moved Marketing
The Troubled Connector
Ally Merrill
Age 35
Owner. Be Moved Marketing
Age: 13
Gender: Non-binary (they/them)
Schooling: 8th Grade, Public Middle School
Hobbies: Journaling, skateboarding, music production
Goals: Feel seen and supported; discover environments where people “get them”
Problems: Struggles with family transitions and social identity; feels isolated or misunderstood
Allison, or Ally for short, has been in business in the Marketing and Advertising areas for well over 15 years. She's and her company is well known within the Detroit borders. Unfortunately, due to raises in cost and expenses, she is in need of a new office area that is easy to get to, access to parking, and doesn't have a high cost associated. She finds this information needed to gain contacts with owners.
"I love solving problems and building stuff, but it’s hard to find places that challenge me without being boring or too easy. I want events that match my brainpower, not just my age."
Allison, or Ally for short, has been in business in the Marketing and Advertising areas for well over 15 years. She's and her company is well known within the Detroit borders. Unfortunately, due to raises in cost and expenses, she is in need of a new office area that is easy to get to, access to parking, and doesn't have a high cost associated. She finds this information needed to gain contacts with owners.
KRISTINA
Ally Merrill
Age 35
Owner. Be Moved Marketing
The Gifted Challenger
Ally Merrill
Age 35
Owner. Be Moved Marketing
Age: 11
Gender: Female
Schooling: 6th Grade, Gifted Magnet Program
Hobbies: Robotics, chess, coding, strategy games
Goals: Stay intellectually stimulated with real-world applications of her interests
Problems: Gets bored quickly with basic content; craves depth and real engagement beyond her age group
"I love art, just don't want to get picked on or expressing it!"
Allison, or Ally for short, has been in business in the Marketing and Advertising areas for well over 15 years. She's and her company is well known within the Detroit borders. Unfortunately, due to raises in cost and expenses, she is in need of a new office area that is easy to get to, access to parking, and doesn't have a high cost associated. She finds this information needed to gain contacts with owners.
ESPERANZA
Ally Merrill
Age 35
Owner. Be Moved Marketing
The Overwhelmed Optimist
Ally Merrill
Age 35
Owner. Be Moved Marketing
Age: 36
Gender: Female
Occupation: Administrative Assistant at a local clinic
Family Status: Single mother of two (ages 7 and 10)
Location: Suburban area with limited public transit
Technological Comfort: Moderate; uses mobile apps for grocery, rideshare, and social media
Income Level: Lower-middle class
Parenting Style: Supportive but stretched thin; deeply wants to nurture her kids' interests but feels unequipped
"I want my kids to explore new things and meet other children, but between work, bills, and dinner, I barely have time to plan anything. I need an app that just tells me what’s out there and makes signing up easy and affordable."
Allison, or Ally for short, has been in business in the Marketing and Advertising areas for well over 15 years. She's and her company is well known within the Detroit borders. Unfortunately, due to raises in cost and expenses, she is in need of a new office area that is easy to get to, access to parking, and doesn't have a high cost associated. She finds this information needed to gain contacts with owners.
RICHARD
Ally Merrill
Age 35
Owner. Be Moved Marketing
The Sructured Stratgist
Ally Merrill
Age 35
Owner. Be Moved Marketing
Age: 42
Gender: Male
Occupation: Project Manager at a tech company
Family Status: Married, one daughter (age 11, gifted program)
Location: Metro area with access to museums, STEM centers, etc.
Technological Comfort: High; early adopter of apps, smart devices, and online scheduling tools
Income Level: Upper-middle class
Parenting Style: Hands-on, strategic, future-oriented
"My daughter’s interests are niche and advanced for her age. I spend hours researching events that stimulate her. I need an intelligent system that curates programs aligned with her abilities, so I’m not wasting time or money."
Allison, or Ally for short, has been in business in the Marketing and Advertising areas for well over 15 years. She's and her company is well known within the Detroit borders. Unfortunately, due to raises in cost and expenses, she is in need of a new office area that is easy to get to, access to parking, and doesn't have a high cost associated. She finds this information needed to gain contacts with owners.
PORTER DISTRICT LIBRARY
Ally Merrill
Age 35
Owner. Be Moved Marketing
The STEM Champion Librarian
Ally Merrill
Age 35
Owner. Be Moved Marketing
Age: 45
Gender: Male
Occupation: Youth Services Librarian at Ridgewood Public Library
Venue Type: Public Library
Location: Suburban township with a mix of low- and middle-income families
Tech Comfort: High; uses LibCal, Zoom, Canva, and STEM coding platforms like Scratch
Funding Model: City-funded with periodic educational grants
"We offer more than books—we host coding classes, robot-building days, and interactive author visits. But families don’t always find us in time. I need a partner that helps us surface these hidden gems to curious parents looking for enrichment without high cost."
Allison, or Ally for short, has been in business in the Marketing and Advertising areas for well over 15 years. She's and her company is well known within the Detroit borders. Unfortunately, due to raises in cost and expenses, she is in need of a new office area that is easy to get to, access to parking, and doesn't have a high cost associated. She finds this information needed to gain contacts with owners.
HEARTWELL MIDDLE SCHOOL
Ally Merrill
Age 35
Owner. Be Moved Marketing
The Passionate School Coordinator
Ally Merrill
Age 35
Owner. Be Moved Marketing
Age: 47
Gender: Male
Occupation: Elementary School Community Engagement Coordinator
School Type: Public Title I School (Grades K–5)
Location: Urban district with diverse demographics
Tech Comfort: Moderate; uses Google Workspace, digital flyers, Eventbrite
Budget: Modest; dependent on grants and PTA support
Team Size: 2-person events and outreach committee
"Every month, I search for new ways to get kids excited beyond the classroom, but time, resources, and outreach are always limited. I need a trusted platform that simplifies event discovery, matches our student needs, and helps us build strong, ongoing partnerships."
Allison, or Ally for short, has been in business in the Marketing and Advertising areas for well over 15 years. She's and her company is well known within the Detroit borders. Unfortunately, due to raises in cost and expenses, she is in need of a new office area that is easy to get to, access to parking, and doesn't have a high cost associated. She finds this information needed to gain contacts with owners.
"In a world where curiosity is fading behind screens and stress, too many children are missing out on the very experiences that shape confidence, connection, and discovery. Parents want to help—but feel overwhelmed, uninformed, or unsupported—while passionate community leaders offer incredible opportunities that go unseen. What’s missing is a trusted bridge that brings them all together, effortlessly and meaningfully."
"Too many kids miss out on confidence-building experiences, while parents feel overwhelmed and great events go unnoticed. Quri.us is the trusted bridge that connects families and communities—easily and meaningfully."
Style & Systems
Our major desire is that of the user, the customer, leaving our site feeling that they are valued and apreciated.... Even if they have only encountered som basic black on white text. We want their experience to be profound. We want to wow them creating complexities of something simple and transforming something complex into an and easy to grasp minimalism.
Characteristics & Moods
The mood board and branding strategy for Quri.us collectively capture a vibrant and inclusive vision for the app. Designed around multicultural children joyfully engaging in various activities, the imagery highlights children from diverse backgrounds participating in sports, arts, academics, and outdoor adventures, reflecting the app's commitment to fostering an inclusive environment. Bright and dynamic visuals show children achieving their goals and enjoying their pursuits in familiar urban backdrops like parks, community centers, and libraries. This design not only celebrates cultural diversity but also emphasizes a sense of community and belonging. The marketing and branding strategy builds on these values, featuring real-life stories and testimonials from children and parents, showcasing the app’s positive impact. Using colorful, playful graphics and upbeat messaging, the campaigns convey the joy and fulfillment children experience through the app. By depicting children in recognizable city locations, the materials create a relatable and aspirational narrative, positioning Quri.us as a valuable resource for parents seeking enriching, culturally diverse activities for their children, and as a platform where every child can thrive and connect with others..
Allison, or Ally for short, has been in business in the Marketing and Advertising areas for well over 15 years. She's and her company is well known within the Detroit borders. Unfortunately, due to raises in cost and expenses, she is in need of a new office area that is easy to get to, access to parking, and doesn't have a high cost associated. She finds this information needed to gain contacts with owners.
The Quri.us branding brings to life a vibrant, inclusive world where multicultural children engage in sports, arts, academics, and outdoor fun. With playful visuals, real stories, and city-based scenes, it celebrates diversity, fosters belonging, and inspires families to connect through enriching, meaningful experiences.
Branding
Our major desire is that of the user, the customer, leaving our site feeling that they are valued and apreciated.... Even if they have only encountered som basic black on white text. We want their experience to be profound. We want to wow them creating complexities of something simple and transforming something complex into an and easy to grasp minimalism.
Logo, Elements & Color
Logo, Elements & Color
Style & Systems
Our major desire is that of the user, the customer, leaving our site feeling that they are valued and apreciated.... Even if they have only encountered som basic black on white text. We want their experience to be profound. We want to wow them creating complexities of something simple and transforming something complex into an and easy to grasp minimalism.
Childlike, Engaging, Yet Mature & Streamlined
Childlike, Engaging, Yet Mature & Streamlined
Ideation
Our major desire is that of the user, the customer, leaving our site feeling that they are valued and apreciated.... Even if they have only encountered som basic black on white text. We want their experience to be profound. We want to wow them creating complexities of something simple and transforming something complex into an and easy to grasp minimalism.
Final Prototype & Features
The Visual Process
Final Prototype & Features
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43313 Woodward Ave #1003 Bloomield Hills, Mi 48302
734-403-4823
43313 Woodward Ave #1003 Bloomield Hills, Mi 48302
248-617-7407
43313 Woodward Ave #1003 Bloomield Hills, Mi 48302
248-617-7407
43313 Woodward Ave #1003 Bloomield Hills, Mi 48302
248-617-7407
43313 Woodward Ave #1003Bloomield Hills, Mi 48302
248-617-7407
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