LB KING WEBSITE

Pfipher, Phillips & White

UX DESIGN

UI DESIGN

ABSTRACT

The web representation of the LB King Building in downtown Detroit needed a new look. The new site had to touch on the architecture, history, and its location. They also wanted to advertise that the building is for sale and had lease space available. It's a building made for finding comforts and luxury to wrap around its corporate use. The site needed to have a contemporary feel that could be comfortable while informative for a future leaser, visitor, or a new owner. This site should be inviting and should make you want to take a moment to visit the LB King building in person as well.

/Finished Composition

TARGET USERS

Robert Callihan

age. 39
Tourist. via South Dakota

Robert is an architect and an avid traveler due very much so for his love for architecture. He tours many cities just as a hobby to collect glimpse and history of many of the nations most prominent landmarks. He uses the web to get views of the building, the history, and contact information to possibly plan his next adventure. This website is very essential for him because he needs knowledge before traveling. 

Ally Merrill

age. 35
Owner. Be Moved Marketing

Allison, or Ally for short, has been in business in the Marketing and Advertising areas for well over 15 years. She's and her company is well known within the Detroit borders. Unfortunately, due to raises in cost and expenses, she is in need of a new office area that is easy to get to, access to parking, and doesn't have a high cost associated. She finds this information needed to gain contacts with owners. 

Austin Johanson

age. 26
Owner. J & J Elle Enterprises

Austin, an extremely wealthy and aggressive business and real estate mogul, has recently decided to invest in Detroit's progressive downtown business district. He's currently using the internet to research the buildings that are for sale. He could utilize this visual presentation to get a snapshot of the business economic and socialistic value as it is firmly discussed on the LB King website. 

"I NEED TO BE REMINDED OF IMPORTANT EVENTS AND DECISCIONS."

THE PROCESS

This history of this building is lodged in an early industrial Downtown Detroit where the horse and buggy were being shuffled out of popularity to inevitably make room for the new widespread economic transportation. To reflect on the sensual nature of history while also idealizing on the strong upkeep well into the modern era of today would be a suitable strong point in the look and feel of a functioning user interface. Sketches and wireframes were created to illustrate and to isolate typography, the respect for timing and history, as well as, the website's spacial hierarchy and flow. 

/history page wires

/wires

/nav. flows

THE SOLUTION

What commonly follows the prototype phase is the final rendering of the user interface. We move from development to production by adding clever images of the building in fashionable juxtapose of the modern or old age civil capacity. The design of the website doesn't call for very much change or upkeep so we have decided to keep it as a scrolling one-page application that moves the user from one section to the next with a smooth animation. To dazzle the user even further and show the details of the building we gift the viewer a parallax effect when they scroll vertically.  Javascript holds true as a very formidable tool in this regard. 

/LB King About pg

/LB King History Pg

/LB King Leasing Information Pg